MoMat is a strategic design consultancy helping ambitious organisations turn complex ideas into products, services, and experiences people love.

We partner with startups and established businesses to define strategy, uncover customer insights, and design digital and physical experiences. From early-stage concepts and AI-powered products to global products used by millions, we combine design thinking with commercial focus to help teams move from vision to execution.

 

Our expertise spans product strategy, user experience, service design, research, AI, innovation, design systems, and leadership. Whether we’re shaping a new venture, improving an existing product, or embedding within a team, we bring clarity, creativity, and momentum to every project.

MoMat was founded by Karl Humphreys, a design leader with more than 25 years’ experience creating products and experiences for global organisations including Spotify, Jaguar Land Rover, Nokia, Orange, and BAA.